Design Meets DAM: AEM Assets x Figma – A Turnkey Connector Is Here

In a world where content is being created, personalized, and delivered faster than ever, one thing is clear — teams across design and development can’t afford inefficiencies. From UX and product designers to web developers and marketing teams, everyone is expected to collaborate seamlessly to bring experiences to life.

And yet, until now, many of us have been juggling between tools, trying to keep up with scattered workflows and disconnected systems.

If you’ve ever found yourself—or your team—hunting for the “latest version” of a logo, chasing approved banners, or waiting on assets to move from one tool to another, you’ll instantly see why this new feature from Adobe is such a big deal.

AEM Assets now offers an integration with Figma.

Yes — a connector. Not a plugin, not a workaround. A built-in, seamless connection that brings the AEM Assets library right into the design tool your creative teams live in every day.

Why was this needed?

Creative teams have long relied on Figma as their go-to design tool for modern UI/UX and product design. Simultaneously, marketing and brand teams use AEM Assets as the single source of truth for approved, brand-compliant content.

But here’s the problem: there’s been a gap between the two.

Designers had to leave Figma, search AEM Assets in a separate window or platform, download the asset, and re-upload it manually into Figma. This break in flow led to productivity issues, inconsistencies, and a high risk of outdated assets creeping into final designs.

Not only was this time-consuming, but it also opened the door to using outdated or incorrect files — especially in fast-paced environments with multiple campaigns, regions, and teams.

An integration was essential to bridge the disconnect as well as to enable real time access to approved assets directly inside the design environment.

What were the challenges before?

Let’s be honest — the creative process hasn’t always been as “connected” as we’d like it to be. Before this update, teams faced friction at every stage of the design-to-delivery process and here are a few real-world pain points teams were facing:

Context Switching — Designers had to jump between Figma and AEM, breaking their creative flow and adding unnecessary steps to asset retrieval.

Asset Mismatch— Without direct access to the DAM, designers often downloaded assets that were outdated or had been replaced — leading to costly revisions later in the workflow.

Approval Delays — Lack of visibility into approved or licensed content caused delays and compliance issues, especially for global brands working across regions.

Manual Errors — Manual downloads/uploads led to naming conflicts, improper usage, and redundant files stored across systems.

Fragmented Collaboration — With assets scattered across systems, designers, marketers and developers struggled to stay aligned, which eventually slowing down project delivery

All of this added up to slower timelines, rework, and plenty of frustration — especially when scaling content for global teams or multichannel campaigns.

How the Figma integration with AEM Assets solves these
problems

With the AEM Assets integration in Figma, that whole process gets a massive upgrade.

✅ Access AEM Assets Directly from Figma — Designers can browse, search, and drag-and-drop assets from AEM without ever leaving Figma. No more switching tabs or manually uploading assets.

✅ Work with the Right, Approved Files - By pulling assets directly from AEM, designers start with the approved, on-brand versions—reducing the risk of using outdated or incorrect files.

✅ Ensure Compliance and Brand Consistency — Designers can trust that they’re using brand-compliant, licensed assets. This reduces legal and brand risks.

✅ Minimize Errors and Rework - Working directly with approved assets from AEM reduces the chances of using outdated files, creating duplicates, or making mistakes that lead to last-minute fixes.

✅ Accelerate the Creative Workflow — By removing friction, teams can design, review, and deliver faster—while maintaining quality and consistency.

Setup checklist: What you’ll need

Currently this integration is only possible in AEM Assets Cloud Services and to use the AEM Assets and Figma integration, make sure you meet the following requirements:

· Your AEM Assets environment must be on minimum release version 19149.

· You need to have valid licenses for both AEM Assets and Figma.

If you’re unsure about your AEM version or licensing status, it’s worth checking with your team before setting up the integration.

So, what changes now?

For designers:
No more breaks in flow. No more second-guessing whether a file is up to date. You now have direct access to the approved asset library right within your design workspace.

For marketers and brand managers:
This means more control, more consistency, and fewer errors. You can trust that the brand is being represented correctly in every design — without slowing anyone down.

For teams as a whole:
You move faster. You reduce rework. And you eliminate one of the most common sources of inefficiency in content production.

For AEM Assets :
This integration isn’t just about making life easier for designers — it elevates the role of AEM Assets as the central hub of content operations. It reinforces the DAM’s position in the heart of the Content Supply Chain, not only enabling faster time to market the content but also makes a stronger collaboration across creative and marketing followed by a scalable content governance

Final thoughts

This update might seem small on the surface, but for teams that live in Figma and rely on AEM Assets, it’s a huge win.
It’s not just about convenience — it’s about building a connected creative system, where design and delivery are part of one continuous flow. Adobe has made it easier to keep creativity moving, while still keeping everything aligned, approved, and on brand.

AEM Assets just got a whole lot more powerful — and a whole lot more designer-friendly.