Build Adobe Express Add-Ons for These Key Categories — and Get Funded
As the Adobe Express marketplace grows, discover the top areas of opportunity we’re looking to fill and how to get support realizing your creative idea.
When we launched the Adobe Express add-ons program a couple of years ago, we aimed to create a vibrant ecosystem of tools that would extend the functionality of Adobe Express and unlock new creative workflows for users.
Fast forward to today, and we’re thrilled to share that we now have 270+ add-ons in our growing marketplace! And if you’ve visited it recently, you may have noticed a small but significant design update. We’ve made it easier than ever for Adobe Express users to browse, discover, and add new add-ons right from the marketplace: You can now see an add-on’s description and an ‘Add’ button all in the same place — streamlining the path to trying out your integration.
Certain add-on categories are especially popular with Adobe Express users, and in this article we’ll round up the main ones where we’re actively looking for more innovation right now.
Get funding for your Adobe Express add-ons
One of the most common questions from developers is: “How do I fund my next idea?” The Adobe Fund for Design exists precisely for this reason — we want to support innovative solutions that enhance creative workflows.
So if you’re interested in building on the platform, this is your chance to get your add-on funded and put it in front of millions of Adobe Express users. Here are the top areas we’re currently looking to fill:
1. Music & Audio
Help Adobe Express creators enhance their content with popular tracks, background music, and audio effects. From professional-sounding music beds to AI-generated voiceovers, there’s a big opportunity to increase the quality of your project.
Example add-ons:
2. Standout expressivity
Build integrations that help users create visually striking, unique content or enhance the overall impact of your design. Think AI-powered image enhancers, unique effects, or automated ways to add creative flair.
Example add-ons:
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3. Productivity
Speeding up workflows is a top priority for many Adobe Express users. Whether it’s batch-creating content, automating repetitive design tasks, or seamlessly connecting cloud storage services or other tools, creators want frictionless ways to get more done in less time.
Example add-ons:
4. Ads
Digital advertising is huge for both small businesses and enterprise marketers. Add-ons that make it easier to design, preview, test, and publish eye-catching ads across various platforms (while staying compliant with platform guidelines) will be game-changers for our users.
This could include professionally designed templates, the ability to customize text and style, and functionality that enables users to resize ads for different channels.
Example add-ons that help with mocking up ads:
5. Workflow management
Integrations that enable users to efficiently manage their work with connections to project management tools — like review and approvals — are popular among teams and agencies.
If you’re working on an integration that helps track tasks, gather feedback, or incorporate revision notes directly in Adobe Express, we want to hear about it!
Example add-ons:
6. Sales & HR enablement
Content isn’t just about marketing; sales teams and HR professionals also need personalized on-brand materials. Think easy ways to integrate with CRMs, corporate libraries, or internal data sources to instantly customize proposals, reports, or onboarding templates.
Add-ons in this category can for example connect to storage providers (like OneDrive and Google Drive), or internal asset libraries to streamline access to approved content and ensure brand consistency across every doc, deck, and design.
Example add-on:
7. Marketing solutions
Want to help creators and companies measure how well their campaigns are performing? We’re looking for add-ons that integrate analytics, social media engagement metrics, and trending insights — so users can make data-driven decisions about the effectiveness of their content right from within Adobe Express.
Example add-ons:
Who are the main Adobe Express users?
Adobe Express has a broad user base, so when you’re building an add-on, consider these audiences:
- Solopreneurs & SMBs: Often wearing multiple hats, they need quick, easy solutions for branding, social media graphics, promotional videos, and beyond.
- Marketers: They demand robust analytics, ad platform integrations, and brand consistency — often churning out content at scale.
- Knowledge Workers: From internal comms to training documents, they’re looking for streamlined ways to produce polished materials that engage colleagues and stakeholders.
No matter which audience you’re targeting, there’s a huge opportunity in enabling them to do more — from automating common tasks to adding advanced design or marketing functionality.
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How to submit your idea and apply for funding
Whether you’re a seasoned developer or just exploring the possibilities of integrating with Adobe Express, now is a fantastic time to join our community. We have a rapidly expanding user base eager for new tools, plus a marketplace design that makes discoverability a breeze — and, of course, the Adobe Fund for Design to help you turn your vision into reality.
Here’s how to get started:
- Review our docs: Check out the Adobe Express Developer Documentation to understand the scope and mechanics of building add-ons.
- Pitch your idea: Already have a concept in mind? Fill out the application for a product grant backed by the Adobe Fund for Design.
- We’ve spotlighted a few of our funded add-ons on this blog before, such as Accessify and the Color Blindness Simulator. And for more info on how you can get funding to bring your add-on ideas to Adobe Express, check out this blog post.
- Stay connected: Join our Adobe Developer Community to share progress, ask questions, and get support from fellow devs and the Adobe team.
We can’t wait to see what you create — and to continue expanding our marketplace with impactful add-ons that make Adobe Express an even more powerful, accessible, and versatile platform for everyone.
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